FROM IRATE ADS: POLITICAL AD

From irateads.com:

jtherkal: In what will become a growing series as November nears, we're going to tackle political ads. For years, political ads have been a stain on our society, littering the airwaves with slanderous accusations, boredom and just plain terribleness. You'd think that candidates would hire professionals to pump out some ads that don't feel like your typical political BS. But to date, few have. We'll start with this gem, which has been a bit of a lightning rod as of late.



It's for John McCain, Republican candidate for president (for the super uninformed). My guess is he has hired some professionals, and those professionals talked him into this outstanding ad. The conversation probably went a little like this:

Ad Guy: So John, the difference between you and Obama is that you're old and crusty. He's young, beloved and hip. Trying to make you seem hip, or Obama seem crusty is a near impossible task. So our angle is this: play up your crustiness and make his popularity seem like a fault.

McCain: Interesting. Can't we just say "McCain is white and will take over the fucking world with guns?"

Ad Guy: No, there's been a bit of a backlash due to all this war crap.

McCain: Oh, continue.

Ad Guy: Well, we start with ominous music. Then we show people chanting "O BA MA! O BA MA!"

McCain: Wait, won't that make him seem popular?

Ad Guy: That's the point, you old bastard. Now shut it and wait for the punchline.

McCain: Sorry.

Ad Guy: So while people are chanting, we show images of celebrities that are idiots. Paris Hilton, Brittany Spears, etc. Then people will think "Obama is a celebrity, Paris is a celebrity, Obama is the same as Paris."

McCain: I like your logic.

Ad Guy: Then we say some of the political bullshit you insist on cramming in my ads, followed by that image of you looking into the light while you say you approve this message.

McCain: Doesn't that clip of me looking into the light make people think of me being old and dying?

Ad Guy: That's the point! We want people to think about how old you are. You're the anti-young. You have so much experience that you're almost dead.

McCain: Brilliant.

Ad Guy: That's why you hired me.

I guess if I have to rate this, I give it a F. The backlash on this has been nothing short of sensational. Paris has even responded with this:



sjbooher: That's it, I'm voting for Paris. That is awesome. How does Paris Hilton have a better campaign ad than McCain? And it also sounds like she already has a better handle on her running mate (Rihanna, potentially) than either of the real candidates! Ha. McCain's ad was lazy and scatterbrained at the same time. FOCUS, MAAAAAAAN. Not to mention he just saved Obama millions of dollars as the backlash is campaign advertising in and of itself. F to the McCain ad, A+ to the Paris ad.